The National Cooperative Consumers’ Federation of India (NCCF) announced that it successfully sold 71,500 kg of tomatoes at reduced prices during a two-day large-scale event preceding Independence Day. The objective behind this initiative was to provide consumers in the national capital with relief from soaring tomato prices.

Conducted across 70 diverse locations in Delhi, including areas like Seelampur and R K Puram, the mega sale yielded promising results. On August 12, 36,500 kg of tomatoes were sold, followed by 35,000 kg on August 13. The tomatoes were made available to consumers at a subsidized rate of ₹70 per kg.

Commencing from July 11, NCCF has consistently offered tomatoes at discounted prices under the aegis of the Consumer Affairs Ministry. This effort has been aimed at enhancing the local supply of tomatoes and stabilizing their prices. The mega sale was specifically organized in light of the upcoming Independence Day celebration.

The sustained interventions by the ministry have reportedly led to a decline in prices across various locations within the country.